Our story begins with a love of music, laughter and the beautiful city of Norwich, Norfolk.
Nestled within the boundary of our 400 year old coaching inn, our family-run venue perfectly blends old school charm with a modern flair,
So....
With Norfolk at the heart of it all, we took one of its staple ingredients - Sugarbeet - and gave it a twist!
And what better way to elevate it than by infusing every dish with a bit of fun and a musical beat!
Whether you’re catching up with an old friend, enjoying lunch with a colleague or treating yourself to a 3 course meal with your favourite people, SugarBeat eating house has something for everyone.
Indulge in our generous selection of wines, ales & lagers and let our talented chefs impress you with a mouth-watering selection of light-bites, classic dishes, sharing platters, sizzling BBQ's & our weekly seasonal specials - your taste buds are in for a treat!
We have a wide range of spaces perfect for hosting special occasions, corporate events and wedding ceremonies of any size. With a combination of indoor & outdoor bars, restaurant, private function room, terrace & marquee we offer the ideal backdrop for creating unforgettable memories.
Want to extend your stay? Our newly renovated accommodation offers super king-sized beds, en-suite bathrooms and air conditioning to ensure your comfort and make your stay truly memorable. Featuring 4 rooms named after music legends - Jackson, Bolton, Vandross and Manilow - your overnight experience is sure to hit all the right notes.
We believe music plays a big part in setting the vibe of any venue, so we’ve carefully created a playlist to suit all ears. And to keep the rhythm going, we host live music events throughout the summer months!
Open for breakfast, lunch and dinner everyday of the year (except for Christmas day and Boxing day, we like to give our team time at home with their families!).
Director
How long have you worked at SugarBeat eating house? | Since its inception, 10 years ago. |
What is your favourite part of the job? | Working with and seeing people grow & develop. We have had some great people work with us over the years, the majority of which still work here. |
What do you like to do in your spare time? | Spending time with my wife & 2 daughters. Following my beloved Leicester City & playing golf! |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | I lived in Portugal for 5 years until I luckily met my dear Norfolk wife, Tara. |
If you could have any superpower, what would it be and how would you use it in your work? | I would like to make peoples lives better when they are struggling. As I've grown with the business, the welfare of my team has become a priority. I don't like to see people struggle with life & problems. |
If you had to pick one song for the ‘work playlist’, what would it be? | UB40 - Higher Ground Also: Any Drum & Bass tunes |
What is your favourite item from the SugarBeat food menu? | Beat Burger |
What is your favourite item from the SugarBeat drink menu? | Virgin Mary |
Head Chef
How long have you worked at SugarBeat eating house? | 9.5 years (minus a 3-month mishap!) |
What is your favourite part of the job? | Working with some great people, making desserts |
What do you like to do in your spare time? | Going to concerts/live gigs, spending time with my son’s & my family. |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | I like making life easier by using spreadsheets |
If you could have any superpower, what would it be and how would you use it in your work? | See into the future so that we actually knew how many people would be coming to SugarBeat to eat with us for each shift! |
If you had to pick one song for the ‘work playlist’, what would it be? | In Flames - Take This Life Also... Linkin Park - One Step Closer I'm Flames - Another Day In Quicksand |
What is your favourite item from the SugarBeat food menu? | Cheesecake |
What is your favourite item from the SugarBeat drink menu? | Honeycomb Milkshake |
General Manager
How long have you worked at SugarBeat eating house? | 10 years |
What is your favourite part of the job? | Working with friends |
What do you like to do in your spare time? | Going to gym, walking the doggies |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | Been through some hard times but being strong minded has brought me through to the other side |
If you could have any superpower, what would it be and how would you use it in your work? | 8 arms to carry more and more plates |
If you had to pick one song for the ‘work playlist’, what would it be? | I’m a slave 4 U - Brittany spears |
What is your favourite item from the SugarBeat food menu? | Chicken burger |
What is your favourite item from the SugarBeat drink menu? | Fruity beat |
Duty Manager
How long have you worked at SugarBeat eating house? | 5 years |
What is your favourite part of the job? | Line clean, eating lunch, seeing customers leave with a smile on their face |
What do you like to do in your spare time? | Try to juggle limes |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | I can sing the whole of Natasha Bedingfield - Unwritten perfectly |
If you could have any superpower, what would it be and how would you use it in your work? | As quick as a flash so I can get around more tables |
If you had to pick one song for the ‘work playlist’, what would it be? | Natasha Bedingfield - Unwritten |
What is your favourite item from the SugarBeat food menu? | Big beat breakfast with no healthy stuff on it |
What is your favourite item from the SugarBeat drink menu? | Crisp cold pint of Lowenbrau |
Assistant Manager
How long have you worked at SugarBeat eating house? | 5 years |
What is your favourite part of the job? | Working with a nice team of people |
What do you like to do in your spare time? | Going on holidays |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | I really don’t have a hidden talent |
If you could have any superpower, what would it be and how would you use it in your work? | I would like to be able to travel to numerous countries in the flash of an eye. |
If you had to pick one song for the ‘work playlist’, what would it be? | Timber - pit bull and Kesha |
What is your favourite item from the SugarBeat food menu? | Cookie dough |
What is your favourite item from the SugarBeat drink menu? | Strawberry mojito |
SugarBeat Legend
How long have you worked at SugarBeat eating house? | 10 years minus little break |
What is your favourite part of the job? | The team!!! |
What do you like to do in your spare time? | Hang out with my dog! Go for big walks |
What is something that people might be surprised to learn about you, either a hidden talent or a unique experience? | No hidden talents |
If you could have any superpower, what would it be and how would you use it in your work? | Super cleaning powers so everything is clean as soon as I look at it |
If you had to pick one song for the ‘work playlist’, what would it be? | Runaway Linkin Park |
What is your favourite item from the SugarBeat food menu? | Vegan burger |
What is your favourite item from the SugarBeat drink menu? | The nest, New Zealand, Sauvignon Blanc! Whole Bottle of! |
What are your opening times?
Food
Mon - Thurs
9.00am - 8.30pm
Fri - Sat
9.00am - 9.00pm
Sunday
9.00am - 7.00pm
Bar
Mon - Thurs
9.00am - 10.30pm
Fri - Sat
9.00am - 11.00pm
Sunday
9.00am - 10.30pm
Are you dog friendly?
Dogs are more than welcome in our entrance porch area & our outdoor terrace is the paw-fect spot to enjoy with the whole family! While we can’t accommodate them inside the restaurant, we’ve created welcoming spaces where your furry friends can still join in on the fun.
Do you have a menu?
Explore our current menu in the menu section. Our menus are updated seasonally and our specials menu is updated each month.
Do you have rooms?
We have 4 newly refurbished rooms tailored to meet your every need. Located on the 1st floor, we have 2 super king-sized beds & 2 twins all featuring en-suite bathrooms with showers.
What time is check-in and check-out?
Check in is from 2.30pm & check out is at 11am on the day of departure.
Do you cater for Gluten-free, Vegan, Dairy-free & Vegetarian's?
Yes, we always have options available. We are very flexible and look to cater for all our guests. We can cater for any specific dietary requirements so please don’t hesitate in contacting us.
Where can I find the function menus?
Buffet & BBQ menus are available for functions - please get in touch for details or further information.
Disabled access/wheelchair friendly
We have dining areas that can cater for wheelchair users and easy access to disabled toilets.
(please note: our bedrooms are located on the first floor with 12 steps that lead to them, so not suitable for wheelchair users)
Do you serve breakfast?
Yes, we’re open from 9am through to 11.30am for breakfast, 363 days of the year.
Do you do weddings, large parties, wakes?
Yes absolutely - we have the perfect venue for all events big or small. Get in touch with our team to discuss your plans and requirements. We are now officially an approved wedding & civil partnership venue with Norfolk County Council.
Do you cater for large tables/parties?
Yes, pre-orders will be needed for tables of 8 guests or more.
When is last check-in?
The last check in is 10.30pm. Once you have keys, you have 24-hour access.